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Ruth Almaraz Palmero, a professor at OBS Business School, an institution belonging to Planeta Formación y Universidades, says that the use of technologies such as artificial intelligence (AI) in these environments exposes users to constant risks, such as mass surveillance, fraud and data manipulation.

Technology development has introduced many new and amazing things that have never existed before. One of these is the metaverse. It has captured the world's attention, offering a virtual space where digital and real-world elements merge to create immersive experiences. But what exactly is it, what are its key characteristics, and how is it changing internet pictures and our online interactions?

Lifelike experiences and new business opportunities are among the potential benefits of the still-developing metaverse. Drawbacks include privacy violations and addiction.

 Over the course of a few months last year, Trever Stewart painstakingly scanned his media company’s half-acre animation studio and replicated it in the metaverse. He is now starting to invite advertising agency clients into this virtual space for meetings so they can see how their animated content is made — from within. 

The metaverse refers to the convergence of physical and virtual space accessed through computers and enabled by immersive technologies such as virtual reality, augmented reality and mixed reality. Described by proponents as the next iteration of the internet, this 3D virtual world is envisioned as a persistent, collective, shared space where digital facsimiles of ourselves, or avatars, move freely from one experience to another, taking our identities and monetary assets with us.

The metaverse's future possibilities appear to be endless, enabling a virtual world in which humans can immerse themselves in digital experiences and connect with others in real-time. As technology advances, the metaverse has become a trendy issue, capturing the attention of both tech enthusiasts and financial professionals.

Though the metaverse has been most closely associated with elevated shopping and entertainment experiences for consumers, the industrial sector has pragmatic designs on using the technology to improve collaboration, optimize and enhance operations, and train manufacturing talent.

 The metaverse is arguably the next generation of the internet, forever altering how we experience life online. Think the metaverse is somewhat overrated? Or perhaps you’re bored of the hype. Allow us to convince you of the importance of the metaverse.